AlEn USA Expands Ensueño® Brand Portfolio | national news
HOUSTON, June 1, 2021 / PRNewswire-HISPANIC PR WIRE / – AlEn United States expands its range of laundry care products by adding two new products: Ensueño® Ensueño ™ Liquid Laundry Detergent and Dryer Sheets. These products join Ensueño® Liquid fabric softener to create a complete laundry care solution available at select retailers nationwide.
All Ensueño products are available in two flower-based scents: Fresh spring and Bouquet of violets. When used together at every step of the laundry process, consumers can expect better performance with higher aroma intensity for longer lasting freshness in their clothes.
“Never underestimate the power of perfume,” said Greg Schwarz, Executive Vice President and US Country Manager for AlEn United States. “The scent provides a powerful emotional bond for people, a feeling of comfort and confidence and is also an important signal for cleanliness.”
AlEn recently conducted a national consumer survey and found that the majority of respondents (63%) prefer scented products. In fact, a pleasant scent (46%) and odor elimination (43%) are the attributes most sought after when shopping for laundry care products. The complete Ensueño The laundry care line is unique in that it offers the same scents on all products.
“Laundry care products continue to experience growth across all categories, and we believe the newly expanded Ensueño laundry portfolio offers AlEn the opportunity to increase its home penetration by leveraging the brand’s credentials. to new and loyal consumers, ”said Schwarz. “Ensueño has been a brand loved by Hispanic consumers for many years, and we’re excited to reach new consumers who want to feel confident and ready to face the day with their freshly laundered and clean clothes.”
AlEn and the brand are also committed to building a cleaner and more sustainable world. AlEn uses recycled and natural materials wherever possible and has proudly given plastic bottles a second life for over 25 years. Laundry detergent and fabric softener are made with a biodegradable formula, and the fabric softener contains herbal softening extracts that lock in scent and make clothes bloom with scent. AlEn recycles more plastic than it uses.
About AlEn United States
Based at Houston, texas, AlEn United States is a subsidiary of Industrias AlEn, SA de CV (Grupo AlEn), a cleaning and laundry products company operating in Mexico, central America and the Caribbean. With more than 5,000 employees worldwide, Grupo AlEn has been fighting for a cleaner and more sustainable world for over 70 years.
In the United States, AlEn’s product portfolio includes bleaches, cleaners, powder detergents, liquid laundry detergents and fabric softeners and the ENSUEÑO brands®, CLORALEN®, PINALEN®and ART OF GREEN®. One of the few consumer products companies based in Houston, AlEn United States is committed to continuing the growth and innovation of its products in the United States, supporting a culturally diverse workforce, and maintaining socially responsible and sustainable business practices. For more information visit www.alenusa.com.
SOURCE AlEn United States