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Apple will be fined again for failing to make changes to its App Store in the Netherlands, with the Dutch antitrust watchdog saying the company’s latest proposal is not compliant.
After weeks of fines for failing to comply with an order to implement alternative payment options in the country, Apple has submitted a new proposal to the Authority for Consumers and Markets (ACM) in an attempt to comply with the order.
However, an ACM official said Reuters that Apple’s latest offering still doesn’t fully comply with its order.
For this reason, Apple is expected to be hit with another fine the week of March 28. In line with ACM regulations, once penalties reach the €50 million threshold, subsequent fines could be higher.
Apple began racking up fines in the Netherlands after an ACM investigation found the iPhone maker’s business practices amounted to market dominance. However, the scope of the survey was later changed to focus only on dating apps.
In other words, to come into compliance, the ACM ordered Apple to allow dating apps in the Netherlands to use third-party and alternative payment methods, bypassing Apple’s built-in payment system. – and the company’s 30% commission.
The ACM previously rejected a proposal from Apple, saying the Cupertino tech giant’s policies were “unreasonable”.
Apple denies having a dominant position in the market. The company also clarified that it would continue with its 15% or 30% discount, even without its current in-app purchase system.
Earlier on Friday, the European Union formally agreed to rules surrounding its Digital Markets Act, which would require Apple and Google to allow alternative payments and third-party app stores on iOS in Europe. The rules are expected to come into force in October.