Austin FC fan urges club to release ‘goalkeeper kit’, raises awareness of nonprofits
Brad Tillery has found a way to benefit from one mission to another.
AUSTIN, TX – An Austin FC fan had a wish to get a different kind of jersey for rock during the club’s first home game on Saturday. But the trip to bring out the “keeper kit” was interesting.
On March 26, Brad Tillery went on a mission.
“When I saw the posted photo, I was like, ‘I want it. I just want it,'” Tillery said.
His mission: to get Austin FC out of its goalkeeper kit.
“It’s no different from him doing things like that. It’s no different from him deciding he wants something and then trying to do whatever he can to get it. Brad Tillery’s wife Kerry Tillery said.
It started with a tweet.
“I retweeted the picture of Brad Stuver in the practice match kit and said, ‘How do I get this? Are you taking the money?’ and it was a Wayne’s World gif, “said Brad Tillery.
From there, he posted content to Twitter every day for 53 days.
“The second day another gif, still waiting patiently. On the third day, I just make more and more gifs. And then it degenerated, I think, into haikus. One day it degenerated into an old letter. of the Civil War that I ended up writing, “said Brad Tillery.
Ideas soared and creativity flowed. It was then that Kerry Tillery decided to take it to a whole new level.
“My brain was already running in a cartoonish way, so as soon as it started with tweets every day, I had an idea for a video,” she said.
The videos have been very successful.
“We would get several thousand interactions on the video a day,” Tillery said.
And it began to gain recognition from the Guardian himself.
“[It was] a little overwhelming. I looked at my phone and there were 30-40 messages on Twitter. They were super creative in everything they did, so it was really cool to see them pushing so hard to get a goalie kit, ”said Brad Stuver.
It has become a pastime for the Tillerys: how could they make a first video of their last video and how many more should they make until the goalie kit is released.
“Some of my favorite movies were Love Actually, the FC Wentworth video. It was a lot of fun and just funny. Knowing what we were going to release the next day was half the fun,” said Kerry Tillery.
After 53 days, Austin FC released the goalkeeper kit. The mission was over, but the Tillerys decided they didn’t want to stop there.
“And that’s honestly the coolest thing that came out of it, was that we were able to take this silly little viral video campaign that we came out of and, at the end of the day, raise awareness about The Laundry Project,” Brad Tillery mentioned.
The laundry project is a non-profit organization that provides laundry services to underserved communities. It’s something Brad Stuver and his wife, Ashley, have been a part of in every town they’ve lived in.
“Finding out more about the Stuvers and what they do for their community and how they are doing really tangible acts of charity wherever they have been makes us really happy that we have them here in town,” said Brad Tillery. .
The Tillerys ended up helping to raise nearly $ 2,000 for The Laundry Project.
“I think since we moved here to Austin we’ve seen how close the community is and how each Austinite cares for each other,” Stuver said. “And I think that’s just another example of a community coming together and rallying behind a cause.”
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