Badili Africa, a local startup that focuses on device swapping, has opened its first physical store in Nairobi located at Mall atmosphere in Westlands.
The Reverse Commerce or ReCommerce startup was launched in early 2022 to improve the market experience for used smartphones and electronics in Kenya and Africa while perfecting recycling in the space.
35% of consumers in Kenya would rather buy a used phone than a new one, but there are no safe and legitimate options available to them. Inadequacies and inefficiencies in the market for used devices, along with the fear of stolen, counterfeit, and counterfeit phones, have created a massive trust issue for consumers. Badili has formulated and honed its expertise in used phones by sourcing, repairing and refurbishing phones locally and offering a 12 month warranty on all Badili phones.
Badili says his mission is not only to help consumers afford smartphones at half price, but also to enable consumers to resell their devices and reduce the burden of Kenya’s e-waste situation. VSCustomers can buy a refurbished phone for half the price of a new one, resell their old one instantly at unbeatable prices, and even trade in their existing phone for a better one.
For example, Samsung users can get trade-in credit on their old phones with the Badili Samsung partnership at over 30 stores in Kenya. Badili customers can sell their old Samsung devices and use this credit to buy a new Samsung device.
The Badili buyback program is a simple process of appraising old phones and allowing users to sell them for instant cash. The program allows users to get their hands on different models of refurbished phones by Badili. Badili offers most of these devices at half the market price, in “good as new” condition. The devices are available at 27 retail stores in 6 cities across Kenya including Nairobi, Eldoret, Naivasha and Nakuru among others. Badili’s trade-in service is now accepted by Samsung and other brands in the Kenyan market.
“As Badili becomes a family brand and more and more consumers trust Badili, it is important for us to create more ways for our consumers to connect with us. Our first store in Nairobi marks the start of a new journey for a re-commerce venture that will continue to other cities in Kenya. says Rishabh Lawania, Badili Founder and CEO.
The launch of Badili’s first physical store sets the tone for the startup’s expansion across Kenya and Africa. During this launch, Badili also launched its new phone repair service, Badili Repair Pro. The company will provide mobile repair services for users of Samsung, iPhone, Oppo and other brands.
The store will serve as a one-stop-shop for all Badili services and, more importantly, a service center for existing and new Badili phone buyers.