Electronic store

Boddess goes omnichannel with the launch of its first flagship store

~ A range of on-trend international and local brands marking their entry into retail with the Boddess Flagship Store

~ India’s premier experiential and digital beauty store offering a range of exciting experiences for its consumers ~

Gurugram, January 13, 2022 – Beauty retailer Boddess.com is opening its first flagship store in Ambience shopping center, Gurugram. After its exciting online launch with more than 100 beauty brands, Boddess now opens a 1,700 square foot beauty space dedicated to the best international brands in skin care, makeup, hair care and body care. Powered by digital tools, augmented reality and virtual shopping experiences, the store seamlessly integrates its functionalities to offer a truly unique customer journey.

The Boddess Store is the ultimate beauty destination offering ranges of beauty products, technological touchless tools, smart personalization, elevated service stations with top-in-class specialists: skin experts, makeup artists, hair experts and advisors. in beauty.

The store features a range of truly exciting world-class brands like Model Miranda Kerr’s Kora Organics, Korean luxury skin care brand Sulwhasoo, Laneige, Innisfree, Natural Skincare brand; Caudalie, the Cult Make up brand; Anastasia Beverly Hills, a cruelty-free and vegan skin and body care brand; The Body Shop, luxury hair care brands; Kevin Murphy and Olaplex. High-end brands like Issey Miyake, Carolina Herrera, Mont Blanc, Paco Rabanne, Burberry, Givenchy, Salvatore Ferragamo and many more are also part of the assortment.

Award-winning international brand of Farm to Beauty; Juice Beauty makes its first retail entry in India at the Boddess Store. Boddess will bring many exclusive international brands over the next few weeks to its online and offline store to deliver a truly omnichannel experience to customers.

For the first time, a section dedicated to men’s grooming has been made available to cater to this exciting segment of the beauty industry. It doesn’t end there, the store is also home to a plethora of well-known D2C brands like Minimalist, Dot & Key, and The Man Company.

Equipped with augmented reality technology and virtual beauty tools, the brand invites its audience to take a look at the future of digital beauty retail in India. From magical mirrors that function as a skin analyzer and makeup test to interactive displays and experiential zones, with strategically positioned multiple touchpoints providing clients with a seamless digital and physical experience.

Speaking on the launch of Boddess’ first flagship store, Ritika Sharma, Founder and CEO of Boddess [House of Beauty] “We are excited to provide a one-of-a-kind beauty retail experience for all beauty enthusiasts with the opening of our first flagship store. From launching Boddess as a multi-beauty wellness platform in the digital space to its manifestation in the physical realm in year two has been an incredible journey. The Experiential Store is an amalgamation of technology, service and personalization and is fully equipped to answer all of your beauty questions. The seamless integration of physical and digital touchpoints will deliver a compelling in-store experience to benefit consumers and bring us closer to them. Keeping purchase satisfaction and safety paramount, we have implemented all essential hygiene protocols to protect the health of our customers, employees. Our contactless digital beauty tools allow us to maintain the right security for our consumers. We are delighted and ready to welcome buyers to the new store.

Commenting on the launch of Boddess’ first flagship store, Dharmender Dabral, Commercial Director of Boddess, “We are delighted to be entering the new year with the opening of our first flagship store. Within 18 months, Boddess has experienced exponential growth in expansion and customer acquisition and will continue to combine the online and in-store experiences. The growth seen in the beauty industry reflects the demanding nature of consumers who are ready to invest in the best in beauty. With our omnichannel approach, the goal is to build a world-class experience combining beauty, technology and service – the first of its kind in the country. We have big plans around our stores and plan to open more than 100 stores in the future. “

We invite you to visit the brand new Boddess destination at Ambience Mall, Gurugram for a holistic and visually enriching beauty experience!

KEY STORE FEATURES –

First entry of D2C brands into an experiential and high-end retail space: Minimalist, Dot & Key, The Man Company and mCaffeine

Section dedicated to men’s grooming: Capitalizing on the most evolving segments of the beauty industry, for the first time in retail, a section dedicated to men’s grooming has been created to meet the growing needs of male consumers

Experiential areas:

Nail Bar: Providing high quality nail services, the nail bar features nail extensions and nail art with the option of embellishment, ombre designs and more. One can go for a quick touch-up or relax in the tranquil environment of the section.

Hair Bar: The in-store hair care section displays the brand’s effort to approach holistic wellness by offering its customers a spa-like treatment with a dedicated area for hair washing, styling and massages . Not only that, the bar also offers the choice of a hairstyle that is specially tailored to the facial features and hair texture.

Anastasia Beverly Hills Brow Bar: This unique brow bar features Anastasia Beverly Hills’ patented Golden Ratio Brow Service. Anastasia Beverly Hills eyebrow experts are equipped to help clients discover the perfect eyebrow shape based on their facial structure.

Physical contact points

Magic Mirror: Powered by machine learning technology, the magic mirrors installed in the store allow consumers to have a virtual, non-contact skin diagnosis and provide access to a tailored skin care regimen. The Magic Mirror Screen is also replacing their advanced makeup try-on feature that allows consumers to scroll and browse a wide range of beauty products and find their perfect shades that they can try on virtually.

Click & Collect: To complete a transparent and technologically interactive shopping experience, the store offers a “click and collect” system where the customer can buy or order products on the website and collect them from the store.

App screens in the store: The store also hosts the interactive Boddess.com app which allows customers to digitally browse, browse the product catalog and place orders. The integrated application visible on the screen also informs the user of events and events, the launches of new exclusive products, the latest promotions and trends.

QR Codes: QR codes are placed in the store on top selling products to allow customers to scan and explore the products online

To top it off, there is the ultimate social signature that comes with the selfie zone created to drive engagement where consumers can have fun, click images against Boddess wings and share their experience on their social media handles. .