Electronic store

Bulgari Flagship Store Opens Celebrating Love With “Hey Box” May 20

Inaugurating the Tmall Luxury Pavilion on April 18, 2022, the “Bulgari Flagship Store” will celebrate the upcoming Lovers’ Day on May 20 with “Hey Box”. Before this romantic day, Bulgari gives couples the precious opportunity to express love with its exquisite gifts that embody the House’s 137 years of Italian heritage and superb craftsmanship. Through its first cooperation with Tmall’s new product operation center “Hey Box”, the “Bulgari Flagship Store”, a high-end luxury platform of LVMH, is dedicated to creating more communication scenarios with customers online and exploring the possibility of online digital upgrading.

The “Bulgari Flagship Store” opens its doors

At the Tmall Luxury Pavilion, the “Bulgari Flagship Store” will celebrate true Italian style with a joyful sheen. Unlike conventional online flagship stores, the recently opened “Bulgari Flagship Store” adopts the innovative flagship store concept for the first time. With the unique fusion of minimalist user interface design and Bulgari’s distinctive art style, the flagship store offers an immersive shopping experience and demonstrates the Italian excellence and superb craftsmanship the Maison has inherited since 1884. Customers can not only enjoy the same shopping experience and high-end services as physical boutiques on the “Bulgari Flagship Store”, but are also offered the opportunity to discover the long-standing ties between the Maison and Rome, the Eternal City, as well as wonderful brand stories.

“Bulgari Flagship Store” celebrates love with “Hey Box” on May 20

To celebrate the romantic day of May 20, “Bulgari Flagship Store” presents the BVLGARI BVLGARI bracelet, a fusion of Roman art and contemporary elegance, with its classic double logos and circular patterns evoking feelings of romance and elegance. ‘love. Once this bracelet is selected on the flagship store, couples are welcome to engrave their love words on the bracelet through personalization services.


Bulgari also presents the pink Bulgari Serpenti Forever shoulder bag, a girl’s love companion, in collaboration with “Hey Box”. Its serpentine chain and leather strap are inspired by Serpenti jewelry from the 60s; the elegant calfskin combines with the iconic snakehead closure, accompanying it with love and tenderness.

Bulgari Serpenti Forever shoulder bag

For lovers, the flagship store also prepares the small black Bulgari Serpenti Forever shoulder bag in matt black calfskin, featuring a captivating dark ruthenium-plated brass snake head clasp, a reinterpretation of the iconic snake pattern and an enamelled decorative chain in matte. black to make a statement of boldness and simplicity, as well as the romance of lovers’ day. This collaboration leverages Hey Box’s new product marketing ability and fashion management experience to provide a new shopping experience for customers.

Bulgari Serpenti Forever shoulder bag

Before the romantic day for lovers, “Bulgari Flagship Store” has become a beautiful channel for couples to express their love. Its opening represents an emblematic attempt in the digital operation of the brand. Bulgari is embarking on an omnichannel operation, injecting new ideas into the traditional luxury retail sector to meet changing consumer trends and lifestyles. Drawing on the expertise of Alibaba and its Tmall Luxury Pavilion and Hey Box, the Maison has expanded its influence and reshaped the luxury shopping experience. Customers could access the online store through Taobao and Tmall apps to choose their favorite products, enjoying the same pre-sales, sales and after-sales services provided by Tmall Luxury Pavilion. Bulgari and Tmall Luxury Pavilion will also upgrade and develop more features and explore more luxury product sales opportunities based on user feedback.

“Bulgari Flagship Store” celebrates love with “Hey Box” on May 20

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