Opening on April 23, this 7,000 square foot location will feature a curated “canteen” where families will shop for their favorite toys, gifts, books and accessories for all ages. Here, guests will experience CAMP’s “magic door,” a swinging speakeasy-style wall that leads to interactive themed experiences that change with the seasons. CAMP will open with its signature theme, Base CAMP, an immersive summer camp-themed experience where kids will go from cabin to cabin, enjoying arts and crafts, sports, dancing, theater , friendship and fun!
“When we open new locations, we do more than open a store, we enter a new community. Families have very few places that are part of their routine where they can have fun, escape and create. memories together.” mentioned Ben Kaufman, Founder and CEO of CAMP. “Los Angeles has been at the top of our wish list for several years, and we are incredibly excited to build our community on the West Coast.”
CAMP has also partnered with Barbie® and RVshare to create unique experiences designed specifically for our LA community, from an in-store Barbie®-themed disco booth to a cool, interactive RV campsite. Visitors of all ages are invited to participate in camping-themed nature and play activities, such as RV-inspired activity books, showcasing the wonders of hitting the road on a summer family vacation . CAMP will organize free themed activities in partnership with Barbie®, RVshare and Visit California during launch. Families can register to participate from April 20.
To kick things off April 14, families can enter a raffle on camp.com for a chance to win a camping weekend in a decorated motorhome, inspired by the Barbie® DreamCamper™, in partnership with RVshare, the leading rental platform motorhomes between individuals. The winning family will also receive a prize package from Barbie®, RVshare and CAMP that includes a Barbie® bicycle from Dynacraft, a DreamCamper™ (doll-size) and more!
Families can discover even more answers to “What should we do today?” on CAMP.com, with a curated selection of new and popular toys and gifts as well as activities, crafts and ways to play. Follow CAMP on Instagram and Facebook (@campstores) to keep up with all the latest news. Learn more about CAMP Los Angeles in Westfield Century City, please visit https://camp.com/locations/los-angeles.
ABOUT THE CAMP:
CAMP is a family experience business that helps answer the question, “What should we do today?” through a unique combination of retail and media. Launched in December 2018, CAMP operates nine outlets in New York, New Jersey, Massachusetts, Texas, California and Connecticut and serves families everywhere through its digital platforms. To learn more about CAMP, visit CAMP.com
RVshare is the first and largest peer-to-peer RV rental marketplace. With over 100,000 vehicles available, RVshare’s diverse inventory ranges from affordable caravans to luxury motorhomes and can accommodate any outdoor adventure, whether it’s a camping weekend or a trip to national parks. Through RVshare, families and groups can experience a one-of-a-kind trip and create memories that will last a lifetime. In addition to providing a unique travel experience, RVshare provides RV owners with North America the opportunity to turn their RV into a second income. For more information, visit rvshare.com and follow us on Facebook and Instagram @rvshare.
Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, gaming and digital experiences, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential. Visit us online at mattel.com.