The Digital Poverty Alliance, the Learning Foundation’s campaign to end digital poverty in the UK, was announced today as the in-store giving partner of tech giant Currys.
Starting today, Currys customers nationwide will be offered the option to donate 25p to charity when paying by card or digital wallet, thanks to Currys’ partnership with the pennies micro-donation charity.
These extra pennies collected at the point of sale will help the Digital Poverty Alliance (DPA) in their mission to end digital poverty in the UK by 2030. They plan to do this by connecting disadvantaged people with access to devices and internet connectivity.
Currently around one in five young people (aged 8-24) in the UK do not have access to a suitable device to learn, and 70% of households earning less than £17.5,000 do not only have basic digital skills. This is having a negative effect on the future of children and increasing the social divide in the UK as digital skills are increasingly in demand. In fact, 82% of all advertised jobs require digital skills.
According to the Fintech charity Pennies, if every adult in the UK donated 35p every week, more than £1billion could be raised each year. Currys customers will be able to make a digital micro-donation of 25 pence per transaction, which could amount to up to £4,000 in donations per week at busy times of the year.
For the first six months of the campaign, the Digital Poverty Alliance will provide electronic devices to disadvantaged families in areas disproportionately affected by digital poverty. These include the communities of North Norfolk, West Cumbria, Staffordshire, Ayrshire and Port Talbot and Bridgend.
Elizabeth Anderson, Chief Operating Officer at Digital Poverty Alliance, said:
“The digitalization of society is on an upward trajectory, and business, education and everyday life in general are already largely supported and even managed by sophisticated technology. But digital access can be costly, especially for young people. disadvantaged children and adults.Without access to devices, computer skills or the internet, these people are more likely to be left behind by society and not have the same opportunities in life as their peers. social disparities and worsen poverty.
“We are therefore delighted to be the in-store partner of Currys, who will not only raise awareness of digital poverty, but will also play an important role in raising the funds needed to tackle it. Donations will allow us to provide laptops and relevant digital tools to those who lack them, helping us to create a digitally competent society for all.
Paula Coughlan, Head of Human Resources, Communications and Sustainability at Currys, said: “Digital inclusion is one of the most important parts of modern society and it’s so essential that we help play our part. in reducing the digital divide in this country. Without access to basic technology, families will struggle to connect to the world and can become dangerously isolated.
“Our new in-store charity partnership with the Digital Poverty Alliance therefore marks a concerted effort to raise awareness and donations for this extremely urgent societal issue, and we hope to reconnect disadvantaged children and their families with the technology they need to help them. . realize their true potential.
Alison Hutchinson CBE, CEO of Pennies, said: “Pennies has partnered with Currys since 2016, enabling two million customers to micro-donate at Currys stores and raising hundreds of thousands of pounds for charity. Customers have shown great generosity, with donations increasing 180% over the past 2 years.
“We are thrilled to now support this new partnership with the Digital Poverty Alliance, which is so aligned with Currys’ purpose of providing customers with an easy, affordable and accessible way to contribute and harness the power of digital micro-donations. to help end digital inequalities. .”