Interview with Lori Cheek, Founder and CEO of Online Dating App: Cheekd
Playd is reinventing online dating with a dating app that remove “missed” from “missed connections”. “ After configuring your profile and the desired filters, Playd will then send you notifications when a potential match is nearby.
And because Playd uses bluetooth, it doesn’t require an internet connection to work so connections can be made on the subway, on an airplane… anywhere— You will get a notification if someone who meets your criteria is within 30 feet of you. If you are near a potential spark, Playd make sure you know that. It’s like online dating that starts in the real world.
How did you come up with the idea for the business?
In February 2008, I had dinner with an architect colleague. He had spotted a pretty woman at a nearby table and had scrawled, “Do you want to have dinner?” on the back of his business card and slipped it to him as we left the restaurant.
He left with a date. I left with an idea. After more than two years of thinking about how to remove business from the business card, I launched Playd– a game of icebreaker dating cards with a unique code that leads the recipient to the privacy-protected online dating profile of the mysterious stranger who slipped the card to them where the two could start communicating online. It was like online dating but backwards.
We have since rotated Playd in a lightning-fast app that gives singles the chance to never miss a potential ‘love connection’ in real life.
What can we expect to see from Playd in the future?
As for the current platform of our app – a bluetooth dating app meant to help singles connect in real space and time – within 30 feet of bars, cafes, the hall sports, etc. Now during this period of social distancing, the beauty of our app has become obsolete … hence the need to evolve.
My plan is to expand and create a spin-off. A New Yorker for 25 years, I recently moved to my home state of Kentucky and am working on a new app idea inspired by my own struggles in trying to network, meet and hang out with new people in a new town during an extremely asocial period of willful distancing. . My solution will allow users to have a more organic, yet virtual, way of making connections for everything, be it business, networking, fitness, friendship, hobbies or whatever. with anyone all over the world!