Leading smoothie and juice chain to significantly expand NorCal’s footprint
Newport Beach, California (RestaurantNews.com) Juice it!, one of the nation’s leading chains of artisan smoothies, acai bowls and raw juices, announced its all-new franchise development agreement for nine stores in Northern California, which will include entry into various new markets for the brand. The new development agreement was signed with Boby Singh, a new local franchise partner in Napa County, which holds exclusive development rights to Juice It Up! in the Northern California markets of Sacramento, Santa Maria, Vacaville, Napa, Vallejo and Fairfield.
Before signing on to become its newest franchisee, Singh’s appreciation for Juice It Up! grew as a multi-site owner of many Mountain Mike’s Pizza restaurants. Mountain Mike’s and Juice It Up! proudly operating under the same flag of ownership since 2018, and Singh is expected to harness the same unwavering support in the new venture that he has known for several years as a franchisee of Mountain Mike’s Pizza. It will begin serving Juice It Up!’s freshly squeezed raw juices, on-demand blended real fruit smoothies and nutrient-rich acai and pitaya bowls at the first location of the nine-store development slated to open in Santa Maria this summer.
“I own and operate many successful Mountain Mike’s Pizza franchises in Northern California, and when it came time for me to diversify my franchise portfolio with another top brand, I didn’t have to look far to see that Juice It Up! was the obvious choice given my many positive experiences with the brand’s talented team of owners,” Singh said. “Given the growing popularity of the smoothie industry and juices, I can’t wait to present Juice It Up! to new guests and I am proud to contribute to the growing footprint of Juice It Up! in the northern half of the state.
For over 25 years, Juice It Up! has remained a formidable player in the smoothie and juice industry, and it continues to attract corporate ambassadors and franchise partners eager to adopt its successful business model. Strong corporate finances, an experienced management team, extensive franchise support, and advances in functional food science have become Juice It Up! punches. While the demand for fresh, healthy and convenient options like those served by Juice It Up! continues to grow in the western United States, Singh plans to open more Juice It Up! franchises across Northern California is leveraging significant momentum in the industry, coupled with the brand’s recipe for success among its dedicated team of franchisees.
“Until That! is extremely proud to be establishing a significant presence in Northern California, and we are thrilled to partner with Boby, especially given his deep franchise portfolio experience in this region and his commitment to excellence with every new restaurant it opens,” said Susan Taylor, Jus-le! President and CEO. “After a record year, our outlook for 2022 and beyond is very promising, and with further other multi-unit developments on the horizon, we are getting closer to our goal of doubling the number of Juice It Up! in the next four years. years.”
Juice it! is well known for its top-notch menus and product innovations, with a wealth of options ranging from its popular classic smoothies to bowls full of lesser-known superfruits, raw juices and plant-based smoothies rich in fibers. Recognized for record sales, significant growth, increased brand affinity and for making customer health and well-being a priority, the brand was nominated for Fast Casual’s Top Movers & Shakers in 2021 listed as one of only two smoothie concepts among the top 30 brands.
After a record year of sales in 2021, Juice It Up! invites qualified franchisees to find out how they can benefit from partnering with a successful brand in the popular smoothie and juice segment. For the full menu, a list of nearby locations, or to learn more about the franchise with Juice It Up!, visit www.juiceitup.com.
About Juice It Up!
Juice it!, one of the nation’s leading artisanal smoothie, superfruit bowl and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Newport Beach, California. Juice it! designs each menu item to focus on equal parts flavor and functionality to deliver products that not only taste great, but also support a healthy, active lifestyle. With more than 100 locations open or under development in California, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a stronger focus on products ingredients and ingredient transparency, and an updated menu that reflects the brand’s active personality and motto “Live Life Juiced!” For more information on becoming a Juice It Up! franchise partner, visit www.juiceitupfranchise.com.
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