Match launches Dates, a feature to help you navigate dating during the pandemic
We can no longer necessarily call these times ‘unprecedented’, given that the coronavirus pandemic has been part of our lives for over six months now. That doesn’t mean, however, that we figured out how to do … well, anything, what we did in The Before Times.
This is especially true with dating during the pandemic. Thanks to dating apps, we can connect and chat with a seemingly endless number of people, but the rules about when, where and how to meet remain frustrating and nebulous.
From now on they are different for everyone. One person you meet on an app may avoid social distancing best practices altogether, while another may not have left their home since March. How do we know who is on the same page as us?
The match is launched Match dates to help resolve this issue.
Similar to House hinge date functionality (which later evolved in its video functionality integrated into the app), Match will invite you and ask if you’re ready to take the next step if a conversation looks promising. The pop-up allows you to share how you feel about someone without the potential embarrassment of your match responding to you.
This feature also makes sense given the data. In a survey of more than 5,000 Match users, the overwhelming majority – 93% – said they would like to know if anyone on a dating app is as interested as they are. More than half, 66%, incorrectly assumed the level of interest in a match.
Once both people are ready, the profiles move to “Dates”, a dedicated section of the app. From there, you’ll learn about your partner’s dating preferences, like how they prefer social distance, what their perfect first date is, and more.
In the first tests of the Dates feature with approximately 15,000 users, 96.5% are in a face-to-face meeting, while only slightly fewer people (91%) are willing to wear a mask. While 92% of men are open to a hello, only 71% of women are.
Match launched Dates to align with how the pandemic has changed the dating landscape, according to its press release.
“People have been scheming and have a clear vision of what they want in a relationship and, therefore, are more serious about dating in an effort to find a meaningful connection,” the statement said. “With dating more than ever seen as a way to an end, Match added dates to help users identify strong connections and focus on potential connections.”
WATCH: How to have a virtual date during the coronavirus pandemic