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New Disney job posting shows growing interest in NFT sector

A new Disney job posting for a business development manager with NFT experience shows the media giant is ramping up its digital collection and metaverse efforts. Several reports over the past few months have highlighted Disney’s interests in NFTs and the Metaverse.

Disney is the next big company looking to work with NFTs, like a new job offer reveals that the media giant is looking for an NFT expert. The posting, posted on January 30, 2022, shows that the company is looking for a business development manager for its digital experiences team.

The post specifically states that the role will be to lead Disney’s efforts in the NFT space, with the overall task being to strengthen Disney’s digital experiences. The company has been granted a patent for building a digital amusement park in the Metaverse, and perhaps that role could tie into this development.

This is Disney’s clearest move yet regarding its NFT interests after rumors swirled around for months. The role calls for typical business development responsibilities and objectives, but implementing NFTs is an important aspect.

NFTs are touted as tools that can boost fan engagement and give content creators more control over their work and have been largely successful in attracting established companies and creators. There have been strong reactions from the general public, but that hasn’t stopped the space from accelerating in adoption. Disney faces competition from Netflix, which in 2019 was reported to have an interest in blockchain technology.

Several outlets are reporting that Disney is very interested in the digital innovations that come with blockchain technology and cryptocurrencies. The New York Times interviewed former Disney president Bob Iger, in which there were some hints of the company’s move into more metaverse experiences.

Iger said Web3 would be a “much more immersive experience, also saying there won’t be a single metaverse.” He sees NFTs “as real” and that they would make a lot of sense to people, therefore finding a lot of potential value as collectibles. When asked if Disney had reviewed NFTs, he replied that Disney had and that some licenses had been granted.

All of this seems to suggest that an official NFT announcement may not be far away. And when that happens, the competition in the metaverse space could really heat up.


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