Electronic store

PACSUN TURNS FLAGSHIP STORE IN NYC SOHO INTO A SUMMER OASIS WITH THE MONOGRAM ETOILE CAPSULE

The physical and digital worlds collide as the retailer celebrates the summer 2022 collection

NEW YORK, May 4, 2022 /PRNewswire/ — Pacsun’s SoHo flagship got a facelift yesterday as space was sprucing up in the brand’s brand new store Star Monogram Capsule motif to celebrate the summer 2022 collection.

Announced last month, Pacsun’s Etoile Monogram capsule is an entirely fluid collection, inspired by the sand and sea of California coastline, comprised of not only apparel, but also lifestyle items and summer essentials in Aqua, Sand and Limone. The collection is even available for Pacsun’s youngest consumer, Pacsun Kids, with style interpretations in a bright orange.

The SoHo takeover comes after Pacsun caused a stir by figuratively flooding its storefront with a spectacular augmented reality video display produced by Misato StudioVideo here.

To kick off the IRL activities for consumers and guests, Pacsun organized a direct with track template and content creator, Mathieu Simoneau, which gave a preview of the store’s collection, windows and decoration. Mathieu also stars in the campaign, alongside Style Icon and entrepreneur Emma Chamberlain. Throughout May, shoppers can enjoy promenade-style entertainment, including branded claw machines, and more.

In addition to physical store components, Monogram’s first-ever takeover can be seen now on Pacsun’s social media, as well as in the metaverse at PACWORLD with the launch of 3D layered clothing this week and their new NFT series rollout Pac mall rats.

“At Pacsun, we always find creative ways to interact with our consumers, keeping in mind how much they value their physical and virtual identities,” said Brieane Olson, President of Pacsun. “With our first-ever Etoile Monogram Capsule, we wanted to authentically engage our consumers and immerse them in the collection through different digital and physical touchpoints, showcasing the true intersection of fashion, technology, lifestyle and from the community.”

About Pacsun
Pacsun is a leading specialty retailer offering an array of emerging brands and trending fashion through the lens of youth culture. In the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products and creative collaborations at all levels. Founded in 1980, Newport, CALIFORNIA. Organized in Los Angeles. Follow @pacsun on Instagram, TwitterFacebook and TikTok.

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Takeover of Pacsun Etoile Monogram Soho (PRNewsfoto/Pacsun)

Takeover of Pacsun Etoile Monogram Soho (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Dave Kotinsky Getty Images for Pacsun (PRNewsfoto/Pacsun)

Pacsun Logo (PRNewsfoto/Pacsun)

Pacsun Logo (PRNewsfoto/Pacsun)

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SOURCEPacsun