“Our aim for this launch was to have a product and brand education platform that communicates Unilever’s positive vision of beauty for people and the planet, promoting inclusion and well-being. , with Dove being the appropriate brand for this partnership,” said Christina DiPietro, Unilever team leader for Ahold. .
“With Perch’s smart display, our products can convey the right product message at the right time, so the Dove brand can educate and connect more deeply with its customers.”
“We are excited to launch this platform in select Giant Food stores and bring this partnership with Perch and Giant to life by connecting shoppers with our iconic Dove brand.”
Perch’s digital engagement platform uses computer vision to detect product behavior on the shelf, anonymously detecting the presence of shoppers, the products they touch and the content they interact with to bring videos, ratings, reviews and product information for every product on the shelves. .
“We are delighted to extend our partnership with Unilever to promote Dove products after such a successful trial which resulted in a triple digit sales increase. The Dove brand message is inspiring, and we’re excited to help shoppers better connect with their category-leading products,” said Trevor Sumner, CEO of Perch.
“It’s exciting to see visionaries like Unilever using our technology to create better shopping experiences and more meaningful relationships with their customers.”