Electronic job

Simplilearn Records 75% Increase in Learner Placement Rate; launched the next phase

New Delhi: The latest campaign, themed around cricket this IPL season, emphasizes that nothing in this world is guaranteed – except, of course, Simplilearn* job guarantee schemes. The previous phase of the Job Guarantee campaign launched on January 22 was a huge success with an increase of more than 75% in placements since phase 1 of the campaign.

The brand continues its journey to fulfill aspirants’ dreams of getting a job after honing their skills
Mumbai, 25th April 2022: Simplilearn, the world’s 1 online boot camp for digital economy skills, has taken the spirit of upskilling to the next level with the launch of the latest phase of the campaign branded Job Guarantee, promoting its unique job guarantee programs*. A spiritual cricket-focused campaign, launched in the 2022 IPL season, is an extension of the previous campaign which was a huge success.

The January 22 leg of the Job Guarantee* campaign focused on ‘the Indian cultural norm of asking or offering a ‘reward’ when you acquire a new position or status promotion.’ The last part shows “how nothing in this world is guaranteed except Simplilearn’s job guarantee”. The current campaigns are activated with two gripping commercials focusing on a cricket match in progress, with each film taking place during team meetings – pre-match locker room and mid-match dugout chat, respectively.

Simplilearn’s recent marketing and advertising activations have seen strong returns, building brand confidence in the launch of the next phase. After the launch of the #JobGuarantee* branded campaign, 260% of peak uplift was achieved and learners received opportunities with over 5,000 recruitment partners. The campaign contributed to more than 1,000 registrations in four months. There has been a 75% increase in placement rate since the launch of the previous part of the campaign in January.

The premise of the latest campaign is that it is a common belief that nothing in this world is guaranteed; however, with Simplilearn, everyone knows a job is guaranteed*. Commercials are based on the same concept where the captain of the team tells his players that we can’t guarantee anything in life let alone cricket. In one of the ads, a player responds by saying that Simplilearn’s Job Guarantee* programs guarantee that a learner will land a job once they complete the Job Guarantee program with Simplilearn. In another, the team captain himself makes this observation.

Speaking about the campaign, Mark Moran, Marketing Director at Simplilearn, said: “Given the success of the previous phase of the #JobGuranatee* programme, we are delighted to launch the next stage of the campaign, in line with the IPL 2022 season. . fever. We hope our learners can tune in to the latest campaign and want to encourage aspirants to up their game without worrying about getting a job knowing that nothing in the world is guaranteed except of course the warranty programs. employment of Simplilearn! »

He added: “We understand the stresses and questions that learners may encounter regarding upskilling during their working life – Will they find a new job? Will the new skills help them improve in their current role? Considering the most common doubts, we want to ease their burden with the job guarantee program which allows aspirants to learn and improve their skills seamlessly, with a guaranteed job in hand at the end of the program.

Commenting on the Simplilearn campaign, Carl Savio, CCO, Bluebot Digital, said: “Given how loud IPL can be, we wanted to create a campaign that says one thing and says it well. The campaign is built around a fictional team and the high-pressure IPL scenarios we all know and love.

The campaign breaks up the clutter in the crowded and highly competitive space and educates learners on the unique offering of Simplilearn’s Job Guarantee Program. Both programs launched so far in Data Science and Full Stack Development include a 100% employment guarantee (*conditions apply) within 180 days of completion. The job guarantee and money back provision make Simplilearn job guarantee programs an ideal way for anyone to start their career in these high growth career fields. Simplilearn will launch this integrated campaign across multiple digital platforms.

Simplilearn hosts over 1,500 live courses, with an average of 70,000 learners who collectively spend over 500,000 hours each month on the platform. Simplilearn’s programs allow learners to improve their skills and earn certification in popular fields. In 2020, Simplilearn introduced a free skills development program called SkillUp. Through SkillUp, learners can explore in-demand skills in the most important professional and technology areas for free so they can make the right learning and career decisions.

* Valid only for Simplilearn job guarantee programs. Please carefully read the FAQs and applicable eligibility criteria available at https://onlinetraining.simplilearn.com/job-guarantee-programs before registering. Reimbursement of program fees is applicable if an eligible learner does not find employment within 6 months of program completion. Terms and conditions apply. Track record does not guarantee future prospects.

About SimpleLearn

Founded in 2010 and based in San Francisco, CA and Bangalore, India, Simplilearn, a Blackstone company, is the world’s #1 online bootcamp for digital business skills training. Simplilearn provides access to world-class professional training to individuals and businesses around the world. Bootcamps are designed and delivered with world-renowned universities, leading companies and leading industry bodies via live online courses featuring top industry practitioners, sought-after trainers and global leaders . From students and early career professionals to managers, executives, small businesses and large enterprises, Simplilearn’s role-based, competency-focused, industry-recognized and globally relevant training programs are ideal development solutions for various career and/or business objectives.