The line stirs up fury with a bikini body countdown calendar that “glamorizes weight loss”
The line has been criticized for selling a schedule that encourages women to drop 23 pounds of weight loss in order to achieve a “bikini body.”
The calendar has the words ‘Countdown to My Bikini Body’ and has 23 slots that can hold £ 1 coins, each representing one pound of weight loss.
The calendar was spotted at a branch in Bristol, but it can also be found on The Range’s website. The description of the article on the site refers to the calendar as “a fun and unique way to save money and get in shape.”
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An eating disorder charity told Bristol Live such products risk weight loss, echoing concerns from customers who have also slammed the retailer on Twitter.
The product, listed on The Range’s website as “Bikini Body Pound Countdown Plaque,” is a torso-shaped piece of MDF dressed in a pink swimsuit, BristolLive reports.
It has 23 circular slots to accommodate coins, each carrying measurements of 1lb, 2lb, and so on down to the last 23lb slot.
It is touted on the retailer’s website as a ‘fun and unique way to save money and get in shape’, allowing shoppers to ‘save money and lose weight’.
“Her pink bikini design will look great in any chic space, and you can treat yourself with the money when you hit your target,” the description enthused.
What do you think of the schedule? Leave your thoughts in the comments!
It appears the product has been sold in stores for at least a year, with various complaints about it on social media dating back to October 2020, and several people calling for its removal.
Another similar calendar pictured next to him in the Avonmeads branch, had 40 coin slots and was painted with the message: “It only took 10 pounds to drop a dress size.”
The Beat charity called on retailers to stop promoting such products.
PlymouthLive has reached out to The Range for comment on this matter.
Tom Quinn, director of external affairs for the Beat charity, told Bristol Live: “We were concerned that The Range was selling a calendar that extols weight loss.
“We know that idealizing thinness can be very damaging to people with or vulnerable to eating disorders, as it can encourage or serve as an ‘inspiration’ for harmful eating disorder behaviors.
“While the pressure to achieve bodily ideals like the ‘bikini body’ is unlikely to be the sole cause of an eating disorder, it can be extremely unnecessary for those recovering.
“The pressure to reach ‘weight goals’ can also cause distress and shame around body image, or even lead to the development of an eating disorder.”
He said eating disorders are a common mental illness affecting 1.25 million people in the UK of all genders, sizes and backgrounds.
Mr Quinn added: “To ensure the protection of those vulnerable to eating disorders, we urge retailers like The Range to stop promoting products that glorify weight loss.”
This isn’t the first time that buyers have worried about calendars.
‘Stopped me in my tracks’
A shopper, who tweeted a photo from the calendar in August, commented: “Young women and girls struggle enough with bodily issues through social media and selling clothes without being forced on us while trying to buy. new upholstery and new cups.
“It stopped me in my tracks. 23 pounds is our loss goal apparently, ladies.”
Another client, tweeting in November of last year, ranted: “Turn pounds into pounds? Countdown to a “bikini body” ?!
“The kids are under enough pressure to look a certain way, it’s absolutely sinister. A group of young girls are watching them before I pass. Why are you storing them?”
“If you have a body, you already have a bikini body. It’s so stupid it literally made me cringe,” added another in May.
One person even commented on the product on The Range’s website: “I think it promotes harmful and unhealthy ideals because every body is a bikini body and no body should be ashamed of not matching the ideals of beauty. traditional. ”
The Range has been approached to comment on concerns expressed by customers and Beat, but has yet to respond, BristolLive reports.
If you are concerned about your health or someone else’s health, you can contact Beat, the UK eating disorders charity, 365 days a year on 0808 801 0677 or beateatingdisorders.org.uk.
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