CHINA. Chinese luxury beauty retailer Bonnie & Clyde, owned by USHOPAL Group, has opened a new concept multi-brand store at the Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya.
The store, launched in partnership with Hainan Investment Tourism Duty Free Co., is home to four of the company’s niche luxury beauty brands, Natura Bissē, Juliette Has A Gun, Argentum and Bulk Homme.
Bonnie & Clyde is HTDF’s first multi-brand beauty store. The opening is driving the strategic mission of USHOPAL Group’s parent company to expand into China’s booming downtown duty-free channel and build brand awareness through content creation. and social media. The company plans to double its network in 2022, opening 12 locations across China.
Barcelona brand Natura Bissē is one of the world’s leading professional and hotel spa brands. Founded in 1979 by Ricardo Fisas, Natura Bissē started with just five creams to treat five skin types. It has grown to perform over 7.5 million treatments at leading luxury spas and resorts each year. From 2018 to 2020, Natural Bissē was recognized as the “Best Spa Brand” at the prestigious World Spa Awards.
Bulk Homme is one of Japan’s leading men’s skincare brands. He is renowned for his no-nonsense approach to men’s grooming and cosmetics and is known for his skincare regimens and three-step haircare programs. The brand’s ethos is one of substance over style, as evidenced by its simple, apothecary-style branding and packaging.
French perfume house Juliette Has a Gun was founded by perfumer Romani Ricci, grandson of famous fashion designer Nina Ricci. Based in Paris, the brand offers vegan and cruel scents inspired by Shakespeare’s heroines.
Juliette Has a Gun performed spectacularly in the latest TikTok (Douyin) Luxury Beauty ranking. The pure fragrance brand ranked among the top eight best-selling brands on the platform. It is promoted under the USHOPAL x TikTok partnership.
British perfume house Argentum recently joined Ushopal’s list and has quickly become one of Douyin’s most popular brands in China. The brand was founded by South African entrepreneur Joy Isaac. It was built around the concept of using silver in skincare products, following Isaac’s personal healing experience with the metal. Today, Argentum offers a range of products of natural origin based on 12 skin archetypes.
As noted, USHOPAL’s online and offline retail platform and KOL content community network Bonnie & Clyde have partnered with social video content platform Douyin (TikTok’s sister brand) to achieve Chinese consumers of Gen-Z luxury beauty brands.
The partnership combines USHOPAL Group and Bonnie & Clyde’s pool of more than 10 million high-priced VIP buyers in China with Douyin’s large Gen-Z audience.
Shanghai-based USHOPAL Group is a market-leading luxury brand management group that aims to transform the way global brands operate in China. With a portfolio of emerging brands such as Chantecaille, SUQQU, Natura Bissé, USHOPAL is also an investor in Juliette Has A Gun, Argentum Apothecary, Bulk Homme Japan and others.
USHOPAL recently closed a US$100 million financing round with FountainVest and Cathay Capital. This investment will help support the group’s expansion in China and Asia-Pacific.
To note: Don’t miss Martin Moodie’s interview with USHOPAL Partner William Lau in the inaugural edition of the Moodie Davitt China Travel Retail Report which will be out next month.
USHOPAL at a glance
USHOPAL Group describes itself as China’s premier luxury beauty brand group, specializing in building the next generation of new luxury brands.
The company works with over 15 brands globally, offering a comprehensive brand strategy that encompasses a full operation and an omnichannel model both online and offline.
To help brands establish an omnichannel presence, USHOPAL has an omnichannel growth team, global logistics operations, a network of over 2,500 luxury influencers, an in-house content studio, a brand and physical store team under Bonnie & Clyde. banner.
The USHOPAL Group includes:
Studio USHOPAL: A strategy and studio division for branding and creative content development
Bonnie and Clyde: An offline and online luxury multi-brand retail platform and micro-KOL content community network
USHOPAL Commercial: Offering online and offline operation and full omnichannel management
BIXI: USHOPAL’s wholly-owned high-tech company for automated omnichannel management integrated from ERP to WMS, as well as global supply and logistics management and AI/BI capabilities
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