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Traverse Bay Farms remodels and upgrades retail store in Elk Rapids

Traverse Bay Farms is remodeling and modernizing the retail store in Elk Rapids. Elk Rapids is one of two retail stores owned by Traverse Bay Farms.

Traverse Bay Farms, winner of more than 35 national food awards, has announced plans to remodel and upgrade its store in Elk Rapids, Michigan. In addition to updating its interior and exterior appearance, the company is also adding additional photos of Hollywood celebrities with its products on the walls of the Elk Rapids store.

The company offers cherry juice concentrates, tart cherry capsules, nationally award-winning fruit and gourmet salsa, dried cherries and more.

Traverse Bay Farms continued its commitment to providing the best possible customer experience and support from the local community. The update and rollout are the result of customer surveys and feedback on how the company can deliver best-in-class customer experience.

According to Andy LaPointe, Director of Marketing, “We opened our store in Elk Rapids in 2012. Since then, countless local residents, tourists and vacationers have visited our store in Elk Rapids. Since this store’s location is about a 3 minute walk to Memorial Beach, one of the most beautiful beaches in Northern Michigan, we attract a lot of people to our store.

Customers will find an increased selection of Traverse Bay Farms products, ready-to-go deli sandwiches, a new coffee bar and an improved salsa bar. The Salsa Bar is a sampling area where customers can sample a number of different Travese Bay Farms products before purchase.

Mr. LaPointe continued, “As we continue to become the brand of choice for all-natural gourmet fruit products, it is important to continue to push the boundaries and provide our customers with the very best in product selection. , in-store experiences, sampling and Suite.”

Traverse Bay Farms plans to renew and update the Bellaire, Michigan retail store in the fall of 2022.

About Traverse Bay Farms / Fruit Advantage

Winner of over 35 national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is America’s first award-winning super fruit company.

Offering an all-natural line of fruit salsa, fruit barbecue, dried fruit including dried cherries, dried blueberries and more. Additionally, Traverse Bay Farms offers cherry juice concentrate and teaches the health benefits of cherry juice.

Fruit Advantage is the sister brand and offers a full range of fruit supplements suitable for certain conditions, including tart cherry capsules, blueberry capsules and pomegranate capsules. Plus, Fruit Advantage offers a patented formula that combines tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.