Electronic store

Trigo launches Berlin’s first self-contained grocery store for German supermarket giant REWE

TEL AVIV, Israel and BERLIN, Germany–(BUSINESS WIRE)–Trigo, an Israel-based computer vision company that is revolutionizing retail with frictionless payment technology, has rolled out a second hybrid self-driving grocery store with German supermarket giant REWE Group, a leading retailer in the world and the second largest food retail chain in Germany. The REWE Group operates around 6,000 stores in Germany and 3,500 internationally.

In the initial phase, REWE employees and loyalty card shoppers at the REWE store on Schönhauser Allee in Berlin’s popular Prenzlauer Berg district will be able to enter the store, select their items and simply walk out – without having to queue at checkout lane or scan all items. Using AI-powered computer vision and off-the-shelf hardware, Trigo is transforming existing supermarkets into fully autonomous, digital stores. The company applies its proprietary algorithms to ceiling-mounted cameras that automatically learn and upload anonymized shoppers’ movements and product choices. Payments and receipts are settled digitally.

The move comes a year after Trigo and REWE launched Europe’s first hybrid self-driving grocery store in Cologne city center with a cashless experience under real-world conditions. With the new Berlin store, Trigo is gaining momentum as the frictionless technology provider of choice for Europe’s largest food retailers. The Tel Aviv-based company, which has offices in London and New York, has now rolled out stores for Aldi Nord in the Netherlands, Tesco in the UK, Netto Marken-Discount (also known as Netto ) in Munich and Wakefern in the US.

As well as being twice the size of the Cologne store at 400 square meters, the Berlin store will offer weighted items for the first time – customers no longer need to buy individually, they can enjoy buying their fruits and vegetables by weight. The store is expected to be open to the general public at the end of the summer. Regular payment will still be available for buyers who prefer traditional payment. Trigo and REWE have worked closely together to support promotional baskets, bulk items and non-food items, such as cookware, cookware and toothbrushes. While the Cologne store had the on-the-go convenience shopper in mind, the Berlin store has the weekly shopper in mind, with a larger basket size including bulk buying.

Michael Gabay, co-founder and CEO of Trigo said, “Trigo is immensely proud and honored to deploy its frictionless grocery technology with Rewe, one of the world’s largest and most innovative food retailers. Rewe has placed its trust in Trigo’s privacy architecture from the outset, and we look forward to bringing this exciting technology to German grocery stores. »

Rewe is harnessing a global retail industry shift toward smart payment solutions, which is expected to process nearly $400 billion in transactions by 2025, according to Juniper Research. According to Trigo’s analysis of Kantar supermarket data, there are approximately 500,000 convenience and small-format grocery stores globally that have the potential to be modernized with frictionless AI-powered technology. Around 120,000 of them are in the EU alone. The technology for scaling to larger store formats is maturing in parallel.

About Trigo

Trigo is a computer vision startup reshaping the retail experience. Leveraging world-class AI and algorithmic experts, the company’s advanced retail automation platform identifies customer purchase items with exceptional levels of accuracy, creating a process fully transparent payment. Trigo works closely with retailers to convert their existing stores while maintaining their unique character and layout. and leverage their physical grocery scale to securely roll out next-gen offerings. Powered by its proprietary 3D engine, Trigo offers food retailers a range of additional solutions called StoreOS™, including predictive inventory management, price optimization, security and fraud prevention, planogram compliance and event marketing. This layer provides quick actionable insights that improve chain efficiency. Please visit Trigo for more information.