Verizon Visible adds 5G and eSIM support
Visible, the all-digital prepaid brand owned by Verizon, today announced the launch of several new features, including support for 5G and eSIM.
Visible now offers 5G, with speeds capped at 200 Mbps, to customers with 5G-capable phones at no additional cost.
It has also added the ability to make calls to Canada, Mexico, the U.S. Virgin Islands and Puerto Rico at no additional cost, and it now allows an unlimited number of people to join its Party Pay plans, including other new features.
But it’s the eSIM support that’s probably the most eye-catching. In fact, it sort of explains why Visible exists. eSIM, which stands for Integrated Subscriber Identity Module, eliminates the physical SIM card, so a customer does not have to go to a physical store to change operators.
That’s a big part of Visible’s schtick: all of its customer service is done online. Employees work from home and there are no physical stores to keep clean during Covid-19 or to support once the pandemic is under control.
Visible is just one of Verizon’s prepaid brands. He also owns Yahoo! Mobile and Verizon Prepaid, the latter having recently ad a new plan that includes 5G Ultra Wideband. But with plans starting at $ 75 per month, it doesn’t look like Verizon is trying too hard to lure customers to its own prepaid brand.
Verizon is also in the process of changing its prepaid offering with the proposed acquisition of TracFone, which has still to cross the regulatory process.
With Visible, he targets a very specific customer segment: the digital consumer versus the usual multi-channel approach. Presumably, it’s targeting the types of customers who otherwise wouldn’t log into Verizon.
“We launched Visible on a blank sheet of paper and our goal was to disrupt the wireless industry,” said Jeremy Bolton, head of strategy and business development at Visible. He noted that the traditional wireless industry is bogged down in the past in that a consumer can’t just download an app to change service providers, but they can do a lot of other things with an app on their own. his telephone.
Visible last year acknowledged that eSIM testing was underway, but it wasn’t ready for prime time. Now it is ready and an integral part of its overall strategy.
“ESIM is extremely important to Visible,” Bolton said. “We knew the eSIM was coming. We knew this was the future of wireless service, so we built Visible around it. We were waiting for this moment and it is finally here.
eSIM is the kind of strategy that starts out like – it was the incumbent wireless carriers that collectively dragged their feet in the process. A relatively new entrant like Visible does not have a huge customer base to protect, while the large operators have historically not wanted to make the switch very easy.
Bolton said the eSIM offers the instant gratification of being able to drop in immediately, without having to get in a car and visit a store, or stand on hold on the phone. Of course, eSIM is not unique to Visible; other entities are on board. However, “we built Visible for eSIM,” he said.
What’s unique about Visible is that it never had the legacy costs and processes associated with a traditional wireless business. “This means we can provide our customers with a disruptive value proposition and superior experience on Verizon’s 4G LTE and 5G networks, both on Nationwide and Ultra Wideband networks,” he said.
Of course, the capacity must be supported in the phone. The good news is that there are currently at least 100 million eSIM-enabled phones in the United States, and nearly two-thirds of phones sold in 2021 will be eSIM-enabled phones, Bolton said. “The world is moving in Visible’s direction, and we’re going to sit there and wait.”
If someone is on a competing network with an eSIM enabled phone and wants to switch to Visible, that person can download the Visible app and it will help them through the process. Visible has reduced the process to a point where 70% of people who go through eSIM do so in less than 15 minutes, he said. This includes actual phone number porting, a process that in the early days of wireless took much longer.
Compatible devices include many Apple iPhone devices, with “coming” Android devices.
Visible does not reveal the number of employees or the number of customers it serves. His clients tend to skew Millennial and Gen Z, but of course anyone can join the club.
“Our members have a true digital orientation and they are self-solvers” who don’t need to hold their hand when dealing with technology, he said.