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  • Zoho announced a partnership with Tap Payments to enable businesses in the MENA region to accept payments securely and seamlessly.
  • The Zoho Commerce platform is one of the few global providers that offers an integrated right-to-left website builder.

DUBAI: Today, Zoho Corporation, a leading global technology company, announced an Arabic Right-to-Left (RTL) website builder for its e-commerce platform, Zoho Commerce. Additionally, Zoho announced its integration with Tap Payments, a leading payment solutions provider in the MENA region, to empower businesses along their digital transformation journey.

“Zoho is committed to serving local businesses in the UAE and lowering the barrier to entry for technology adoption,” said Hyther Nizam, President of Zoho MEA. “Businesses can set up their online stores in Arabic using Zoho Commerce, accept payments, and manage orders and shipments, all from one platform. At the same time, integration with Tap Payments will enable Zoho users to accept digital payments conveniently, securely, and seamlessly. In today’s economy, a digital presence is essential for businesses to survive and thrive, and we hope entrepreneurs here will leverage our technology to propel their growth.

Speaking about Zoho’s approach to expanding into the Middle East and Africa, Nizam added, “Our cross-border localization approach has helped us grow organically in the region, as it’s all about a strategy in which the growth of our business is anchored in the development of the local business ecosystem and the progress of the community. In addition to growing our presence on the ground with new offices and hiring local talent, our focus over the years has been to help local entrepreneurs through partnerships with government agencies and business networks. local. We are also developing our offers to meet the needs of the local market.

Integration with Tap Payments

Accepting payments online helps businesses improve cash flow by getting paid sooner and reducing costs associated with physical transactions. With Zoho’s Tap Payments integration, businesses can accept multi-currency payments and extend the convenience of multiple local and global payment options, such as mada, Knet, BenefitPay, Visa, Mastercard, and American Express, to their customers. The integration will be available in various Zoho apps, including Zoho Books, a VAT-compliant accounting software that offers e-invoicing provisions that comply with local laws.

Commenting on the partnership, Ahmed Al Aradi, Executive Vice President of Business for Tap Payments, said, “We are thrilled to announce this partnership with Zoho and enable a seamless online payment experience for their merchants and customers. Similar to Tap, Zoho is an ecosystem leader that can now offer its customers easy access to the MENA payment ecosystem instantly, without any onboarding requirements.

Arabic Website Builder for Zoho Commerce

Zoho Commerce is an e-commerce platform that allows businesses to quickly create an online store. It offers a wide range of pre-made and easily customizable templates and a drag-and-drop website builder. Zoho Commerce also offers integrated order management, shipping integration, product listing, SEO integration, and email automation to help users manage their online stores. Businesses can leverage AI-powered product recommendations, promo code features, and search-friendly customer review pages to deliver great customer experiences to their customers at an affordable price.

Zoho Commerce is now one of the few global providers to offer an integrated right-to-left (RTL) website builder, with no plugins, coding setups or paid templates required. Thanks to this functionality, more businesses in the MENA region, even SMEs with limited resources, will be able to create their e-commerce stores in Arabic. The platform currently integrates with 13 major payment gateways, including PayTabs, PayPal, 2Checkout, and Stripe. Integration with Tap Payments should be available soon.

The growth of Zoho

In 2021, Zoho grew by 52% in the Middle East and Africa region, which is the second fastest growing region for the company. Zoho also increased its partner network by 55% and tripled its workforce in the region. The company has established its presence in seven countries and opened new offices in Saudi Arabia (Jeddah), Egypt and South Africa. The United Arab Emirates continues to be one of the fastest growing countries in the region for Zoho. In 2022, Zoho plans to open offices in Kenya and Nigeria.

“Zoho’s growth in the region is largely driven by local businesses realizing the power of SaaS applications as they reap the benefits of digitizing their operations,” said Ali Shabdar, Regional Director, Zoho MEA. “The breadth and depth of Zoho’s product portfolio—which includes more than 50 business apps, and our unified suite, Zoho One, enables businesses to digitize all aspects of their operations without worrying about data silos or integration issues The availability of RTL Arabic language support in our core applications, such as CRM, Books, Commerce, Campaigns, and Creator, as well as other attributes, such as ease of use and affordable prices, have helped increase the adoption of our solutions in the region.

About Zoho

With over 50 apps in almost every major business category, including sales, marketing, customer support, accounting and back-office operations, plus a range of productivity and collaboration tools , Zoho Corporation is one of the most successful technology companies in the world. More than 75 million users worldwide, across hundreds of thousands of businesses, trust Zoho every day to run their business. Zoho respects user privacy and does not have an advertising revenue model in any part of its business, including its free products. The company is privately held and headquartered in Chennai, India. Additional offices are located in the United States, India, Japan, China, Canada, Singapore, Mexico, Australia, Netherlands, Brazil, Saudi Arabia and United Arab Emirates.

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